Southland Yard Bar & Table
Calgary, AB
Client
Hospitality Inn Ltd., Delta Hotels by Marriott
Role
Art Direction, Design, Production, Project Management
Completed at mackaywong
Project Scope
Repositioning and rebranding of an existing full-service hotel restaurant and bar concept, including Brand Definition, Environmental Graphics, and Signage and Menu Program
Completion Date
August 2019
The Story
As part of a hotel revitalization, the design team was invited to re-conceptualize and design Delta Hotels by Marriott Calgary South’s underachieving restaurant to re-energize revenue for the property. Working closely with the management and operations team, the dated restaurant was re-imagined into a successful food and beverage destination, focused on games and entertainment with a casual social atmosphere.
Riffing off the property’s location (Southland Dr.) and combining it with “Yard”, a reference to the notion of a backyard, lawn, patio, and terrace – all places of comfort where someone could find themselves cracking open a beer, relaxing and having a great time socializing and playing games with others, a new restaurant name and brand identity was born. A complete brand package was developed, including the signage and menu programs. An environmental graphic program was used to enhance the gaming atmosphere and provide a departure from that of the hotel umbrella.
