Grove Cafe Branding
Delta Hotels By Marriott Fredericton Hospitality | Fredericton, NB
Client
Manga Hotels, in conjunction with Delta Hotels by Marriott
Role
Creative Direction, Art Direction
Completed at mackaywong
Project Scope
Brand Positioning, Brand Definition, Environmental Graphics, and Signage Programming and Design for a hotel Grab n’ Go food and beverage concept
Completion Date
February 2019
The Story
As part of an overall hotel public space revitalization, a new Grab n’ Go cafe was introduced to the Delta Hotels By Marriott Fredericton property. Grove Cafe brings a fresh aesthetic to the hotel’s entry with delicate accents of brass and leather. To shape the concept’s story, a comprehensive brand package was developed for the new cafe.
Grove Cafe acknowledges the natural and beautiful landscapes of New Brunswick with its lush foliage, majestic trees and abundant wildlife. Its identity and supporting graphic elements depict an intricate yet minimal take on the local landscape, with subtle nods to the concept’s food offerings and the space’s architecture and geometric accents. Fused together, they tell a lovely local story and provide the cafe a sense of place.
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