MLSE 200 Level Suite & Chairman's Corridor Narratives
Scotiabank Arena | Toronto, ON
Client
Maple Leaf Sports & Entertainment
Role
Art Direction, Design, Production, Project Management
Completed at mackaywong
Project Scope
Environmental wall installation for the 200 Level Suites and Chairman’s Corridors as part of an overall guest experience strategy
Completion Date
October 2017
The Story
As part of an overall guest experience strategy for the Air Canada Centre (now Scotiabank Arena), the design team was approached by the Maple Leaf Sports & Entertainment (MLSE) organization to develop an intriguing narrative strategy that would bring excitement and add visual layers to the 200 Level Suites and Chairman’s corridors.
MLSE’s mission has always been about bringing the world to its feet. In celebration of this passion, the design team strategized to bring the heartbeat of an organization to the corridors through layered narratives that told stories about MLSE’s teams, their players, and the artists that have performed at the iconic venue. These stories were inspired both by the past and the present in ways that would resonate with the fans and would shine a light on the positive impact the MLSE organization has had on the community.
